Why People Share and Link: Content’s Footprint
schedule 1:29:18 hearing English visibility 226 views

We dug into 1 million articles, using Moz and BuzzSumo data, to explore what content performs well with shares and links. Steve Rayson, Director at BuzzSumo, will share the findings of this research aimed at helping you produce better content. He’ll cover how factors like format, domain authority, authors, and more that cause people to share and link back to content.

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Steve Rayson, Director at BuzzSumo in London, United Kingdom

Bizarrely passionate about technology, learning and marketing. I love start-ups. I have founded, grown and sold a number of companies. I was co-founder and MD of Kineo before selling the company in 2012. My latest venture is BuzzSumo and I have become obsessed by data driven marketing.

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