Video Marketing
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Content marketing is the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates. But video is taking content marketing by storm as people are spending more and more time watching videos online. Brands are able to create strong relationships with their audiences, build brand loyalty, and drive quantifiable customer engagement. Despite this trend, few companies know how to utilize video content marketing.

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