By 2019, 35% of ad spend will be online. Digital marketing is getting to be a bigger piece of the pie – and that means that traditional marketing and advertising agencies are moving into the digital space in a big way. Ruth Burr Reedy discusses strategies digital marketers can start implementing now to prepare for the coming influx of slick competitors with deep pockets.
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Ruth Burr Reedy, SEO Manager at BigWing Interactive in Oklahoma, OK
Since 2006, I’ve been working to help companies grow their online business by connecting with users online. I believe in data-driven decision making. I believe that online marketers should be marketers, not hackers. I believe in using a variety of tactics to create digital marketing campaigns that delight and deliver.