The essence of marketing is being able to give credit where credit’s due. Campaign tagging makes that possible in a significant way, but it can also go rogue and trash a Google Analytics account in a New York minute. Annie Cushing of Annielytics share tips and tricks for setting up a campaign tracking framework and cleaning up campaign data that’s gone off the rails.
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Annie Cushing, SEO and Analytics Consultant in Cherry Hill, NJ
I have a long-standing love affair with marketing data and drill through it like a mole through dirt.