Tracking success in content marketing can be tough, and effectively reporting on it can be even harder. Tori Cushing of Moz demonstrates collecting necessary metrics from a variety of tools including Google Analytics, Open Site Explorer, and Buzzsumo. Then, she walks through a downloadable spreadsheet designed to help you in your reporting efforts. Get ready to kick your content marketing into high gear!
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Tori Cushing, Customer Success Engineer at Moz in Seattle, WA
I love helping customers learn more about how to measure their SEO efforts.