The Storytelling of Content Strategy
schedule 44:35:00 hearing English visibility 110 views

If content strategies are designed to create engagement, authenticity, and shareability, why are the documents themselves so boring? It doesn?t have to be that way. An amazing content strategy isn’t smoke and mirrors nor should it be yet another dense branding document that no one wants to read. Content strategy is storytelling, and Isla McKetta, Content Crafter at Moz and award-winning novelist, will use techniques borrowed from creative writing to show you how to inhabit the unique story of a brand and create a document that reflects your brand?s personality from the very start.

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Speakers

Isla McKetta, Content Crafter at Moz in Seattle, WA

With an MFA in Creative Writing from Goddard College and BAs in Political Science and Sociology from the University of Washington, Isla is fascinated by the interactions of language and systems (both on- and offline). She’s lived in Poland and Chile and speaks enough Polish, Spanish, French, and Italian to get into a fair amount of trouble on three continents. Isla is the author of Polska, 1994 and co-author of Clear Out the Static in Your Attic: A Writer’s Guide for Turning Artifacts into Art.

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