The Secret Psychology Behind Persuasive Content
schedule 1:27:00 hearing English visibility 58 views

In this revealing Mozinar, best-selling author Nathalie Nahai (The Web Psychologist) will show you the hidden psychological triggers you can use to create content that sticks. You’ll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images. By the end of this talk, you’ll know a heck of a lot more about what makes your customers tick and how you can use this to be more influential online. You don’t want to miss this.

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Nathalie Nahai, The Web Psychologist at The Web Psychologist Ltd. in London, United Kingdom

Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson). With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’. Nathalie helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.She lectures internationally on the subject of web psychology (eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME?s.

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