The Lead Scoring Equation
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As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up?

Join Act-On’s Janelle Johnson and Linda West to explore the world of lead scoring. Go beyond demographics, and learn how to identify specific behavioral patterns to pinpoint likely buyers, and leverage behavior-based triggers to deliver appropriate messages to your potential customers.

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