As marketers, we’re supposed to be great at running winning A/B tests. We?d love to run a test, put our feet up, and marvel at the success of the B-version. Most of the time, though, our A/B tests fail. But why? Phil Sharp, VP of Marketing at UserTesting, shares a process for running tests more likely to impact your business, and reviews the top methods for generating A/B testing ideas that work.
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Phil Sharp, Senior Marketing Manager at UserTesting.com in Mountain View, CA
Phil is the Senior Marketing Manager at UserTesting.com — the fastest, cheapest way to find out why users leave your website. You can follow him on Twitter at @IAmPhilSharp.