A company?s sales and marketing teams often have a complex relationship. More often than not, both teams agree that they need to work together to achieve and even exceed revenue goals, but alignment can be a difficult challenge for many organizations. If these two teams can learn how to develop common goals and metrics, integrate their planning processes, understand each other?s activities, and implement better communication, the relationship between successful alignment and increased revenue performance will become evident.
Sales + Marketing = Increased Revenue
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