Rapid Video Development for Small Business Marketers
schedule 1:19:54 hearing English visibility 403 views

Everyone wants to use more video in their marketing. Few believe they can come up with creative enough ideas. Fewer still think they can afford the time or money involved to make one, let alone a series of videos. This session is the aspirin for that headache. Gary, Chief Operating Officer at GoAnimate, will break down a sample concept to show how a silly, super low-budget conceit can turn into a really engaging video. Then he?ll show off some great sub $100 gear, and some freemium cloud-based tools for video creation, distribution, interactivity, and analytics.

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Gary Lipkowitz, COO at GoAnimate in San Mateo, CA

Gary has been waiting for convergence his whole life. He has always loved media, entertainment and technology and is really glad he gets to ?work? in these fields.

He joined GoAnimate in 2011, because he sincerely believed that making a video shouldn?t be a drag ? it should be drag & drop. For this leader in cloud video creation, he manages all commercial activities, including sales, marketing, PR, business development and customer service, along with corporate strategy and legal.

Prior to GoAnimate, Gary served on the Executive Committee of Live365, the internet radio pioneer. Prior to that, he was the COO of Wego.com, a Singapore-based price comparison travel search engine considered ?the Kayak of Asia.? Prior to Wego, he was with Mediacorp Raintree Pictures, Singapore?s feature film studio, concentrating on film financing and international sales. Prior to Raintree, he served as a strategy consultant with Yahoo! Southeast Asia, tackling a variety of strategic, operational and financial issues.

Before INSEAD, Gary was an award-winning corporate television writer-producer in Chicago and Austin. He also wrote, produced and directed the English-language adaptations of over 20 anime franchises for ADV Films, including both ?fan titles? such as City Hunter, Legend of Crystania and Queen Emeraldas, and ?crossover titles? such as Tekken and Sonic the Hedgehog.

He holds a BA (Magna Cum Laude) from NYU, an MFA in Film from Northwestern, and an MBA (With Distinction) from INSEAD. He enjoys playing ice hockey, listening to reggae and collecting Balinese art.

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