It’s been almost three years since the first Panda update, but we’re still seeing a ton of confusion about how Google’s updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more – including how to diagnose them, what to do if you think you’ve been hit, and how to future-proof against the next animal encounter.
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Dr. Pete Meyers, Marketing Scientist at Moz in Chicago, IL
I’m a cognitive psychologist and resident Marketing Scientist at Moz. My latest obsession is hunting the algorithm to find out what makes Google tick.