More Effective Lead Generation Using Persuasive Scenario Planning
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Asking the right questions up front beats chasing the right answers. Just ask Jeffrey Eisenberg. In this Definitive Guide to Lead Generation series webinar, Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results instead of implicitly by the creative and/ or technology teams. Following this process will help you drive more micro and macro-conversions, improve testing and boost the effectiveness of your marketing communications. If your bottom line depends on lead generation you shouldn’t miss this webinar.

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