The combination of technology and services used by marketers ? the marketing stack ? is one of the most powerful tools in a marketer?s arsenal, but making sense of the growing array of options can be daunting.
Join Linda West, Director of Marketing and Rachel Rosin, Marketing Programs Manager, both of Act-On Software, as they help make sense of all the available options in order to make better decisions about how to plan technology investments. They will detail the essential building blocks of an effective marketing stack, and how the pieces fit together.