Integrating Analytics & CRM Platforms: A B2B SEO’s Best Friend
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B2B organizations are constantly looking for a “closed loop” reporting solution?something that will help them tie your SEO efforts not only to increases in traffic, but also to revenue and qualified leads. Portent, Inc. Analytics Architect Michael Wiegand shows you that integrating your CRM platform with Google Analytics is easier than ever, and can help you identify and optimize pages that drive qualified organic traffic.

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Michael Wiegand, Analytics Architect at Portent, Inc. in Seattle, WA

Google Analytics surveyor, Google Tag Manager planner, music recording nut, gaming nerd, dedicated family man.

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