Embarking internationally on creative content ideation and its subsequent marketing can be a challenging escapade. But what about China? It’s the country with the world’s biggest internet population, yet a place where all the familiar social platforms and established content mantras simply don’t apply. This webinar sees Jon Quinton and Owain Lloyd-Williams (International Lead at Builtvisible) run through a breakdown of China’s key social media platforms and types of content that work Sino side.
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Owain Lloyd-Williams, International Lead at Builtvisible in United Kingdom
Having spent almost five years living and working in China, initially as an English teacher and then as a writer, translator and editor, I have now returned to the UK where I am exploring the world of digital marketing and SEO with a specialisation in international projects. I’m an avid reader, writer, guitarist and can be found barking Chinese at unsuspecting passers by at any given time.