Samuel Scott, the Senior Director of SEO & Digital Marketing at The Cline Group, will discuss how traditional public relations is the best way to build brand awareness and earn quality, authoritative backlinks. He’ll walk you through the process of goal identification, target market identification, messaging and positioning, media list creation, press release development, and pitching. Scott will also describe how to integrate SEO and PR best practices into a holistic, integrated marketing strategy.
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Samuel Scott, Director of Marketing & Communications at log analysis software company Logz.io in Tel Aviv, Israel
Samuel Scott is Director of Marcom for log analytics software company Logz.io. A former journalist turned digital marcom professional, he is a keynote marketing speaker and a contributor to TechCrunch and Moz. Scott lives in the Startup Nation in Tel Aviv, Israel. Follow him on Twitter: @samueljscott.