In linking together UX, brand strategy, SEO, creative, and development, content strategists have deep insights into brands’ goals, processes, and pitfalls. Amanda Gallucci, Content Strategist at Publicis, will explain how content strategy can answer questions about why and how brands should shift their approaches in areas like audience segmentation, lead generation, and asset management. PLEASE NOTE: The repeated notification chime clears up after the introduction.
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Amanda Gallucci, Content Strategist at Publicis in New York, NY