Voice and tone is an expression of a brand?s personality, and often can be the make or break it element that keeps your audiences reading, clicking and sharing. With so many channels to choose from and so many different people creating your content, how does a brand maintain consistent voice and tone? In this webinar, Ahava Leibtag, President at Aha Media Group, will take you through a four-part process to define your voice and tone. We will look at both good and bad examples of voice and tone and examine why it is so important for you to get it right.
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Ahava Leibtag, Content Strategist at Aha Media Group in Washington, DC
Ahava is passionate about content and prides herself on tackling the toughest content projects?from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.
Ahava runs Aha Media Group, a content strategy and content marketing consultancy located outside of Washington, D.C.