With the rise of smartphones and tablets, the number of mobile devices has outpaced the global population. According to CompTIA’s 2004 annual Trends in Enterprise Mobility study, more than 70% of organizations have made some level of investment to build out mobility solutions.
As part of our Definitive Guide to Mobile Marketing, we’re delivering two webinars on this exciting topic! In Part 1 of the series, listen in as Marketo’s Vidya Chadaga shows you how to:
- Think strategically about mobile marketing
- Clearly define goals and APIs
- Develop an integrated cross-channel marketing strategy