Content Creation for the Real World
schedule 1:11:12 hearing English visibility 419 views

It’s easy to talk about creating great content, but as anyone who’s tried knows, it’s not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting (and former lead SEO at a digital agency) walks through a highly-actionable process for creating consistently engaging content across a variety of formats, with takeaways that any business can start using immediately to make their content marketing more effective.

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Joel Klettke, CRO Copywriter & Content Marketing Strategist at Business Casual Copywriting in Calgary, Canada

The short version? I?m..

+ A conversion-focused copywriter who knows what it takes to drive more sales through smarter copy.

+ A BComm holder who runs his company like a business ? not a creative divahood. I love deadlines, strategy documents and clear communication.

+ A digital marketer with 5+ years of experience leading strategy and execution agency-side. I don?t just write ? I help you figure out what content you actually need to reach, nurture and convert your audience.

+ A friendly Canadian who apologizes just a little too often.

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