If you’ve been shopping around for marketing automation platforms lately, you’ve probably seen how confusing it is to sort through all of the options and find a solution that’s best for long-term success.
In this must-see webinar, Mike Berger, Director of Product Marketing at Marketo, will help demystify this process and provide guidelines for selecting a partner, not just a product. You’ll discover:
- What marketers should look for in a marketing automation vendor
- Important factors to consider such as reporting, integration, campaign features, and more
- How you can foster sales and marketing alignment, and prove marketing’s impact on revenue with the right tool