Buying has changed. Technology by itself can only get you so far – even great software must be paired with the right business processes and organizational collaboration to achieve optimal results. Watch this webinar to see how Bio-Rad has effectively implemented marketing automation across their global organization.
Listen in as Renaud Bizet and Alison Willett from Bio-Rad Labs share how to:
- Implement a center of excellence
- Launch a change management approach (training, communication, support, process, best practices, etc.)
- Optimize marketing processes for revenue generation and sales-marketing alignment