Bio-Rad’s Key Drivers for Marketing Automation Success
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Buying has changed. Technology by itself can only get you so far – even great software must be paired with the right business processes and organizational collaboration to achieve optimal results. Watch this webinar to see how Bio-Rad has effectively implemented marketing automation across their global organization.

Listen in as Renaud Bizet and Alison Willett from Bio-Rad Labs share how to:

  • Implement a center of excellence
  • Launch a change management approach (training, communication, support, process, best practices, etc.)
  • Optimize marketing processes for revenue generation and sales-marketing alignment
View full webinar here

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